Sunday, April 28, 2024

five echoes by es devlin for CHANEL at art basel miami 2021

chanel miami design district

Guests also enjoyed a signing of the new book ‘The Architecture of CHANEL’ by Peter Marino, a celebration of the one-of-a-kind intersection between the architecture of Peter Marino and the aesthetic of CHANEL. To that end, the installation’s thousands of plants will be reforested in partnership with Million Trees Miami, a campaign that aims to plant 1 million trees in the county. The labyrinth, which is made of timber and fabric, will be recycled. “The real aim now in these works is to leave no trace, or at least only positive traces,” Devlin added.

Chanel Reveals Its New Miami Design District Boutique

Probably a “clin d’oeil” to the next Chanel Boutique in Beverly Hills expected to open next year. "We take something that does not exist and when we're done a city center has been created with the residential, retail, and cultural aspects to it," Burke told the outlet. Over 14 years, LVMH and a local developer took over blocks of the warehouse district. Now, asking rents for retail space in the area have increased by 200% since 2019, the Miami Design District said in a blog post, citing investment management firm JLL. In retrospect – coco chanel created CHANEL N°5 as an expression of her deep connection to nature.

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es devlin's maze installation at miami design district celebrates 100 years of CHANEL N°5

On another note, the iconic J12 Caliber 12.1 Watch, the Coco Crush and Camelia Collections are presented on sleek shelves within embedded niches among the 11.12 famed handbag. Above, an 8 feet length artwork of New York artist Peter Dayton called “Black Stella” made of acrylic and resin recalls Chanel’s lines of quilted leather. On the second floor, the shoes and ready-to-wear are presented in dedicated salons. White and glossy black ankle boots, metallic strass pumps join the Black Belt Collection Parallelo light fixture by Peter Marino for Venini and a Fran Taubman Aluminum plate coffee table. The new Miami Design District Chanel Boutique is definitely a much needed art shopping destination.

Peter Marino on The Architecture of Chanel and 25 Years with the House

The Journal also reported that residents in Montreal, where the company has poured $1.5 billion into a mixed-use luxury shopping center called Royalmount, are apprehensive about the development's effect on the city's already established downtown. Louis Vuitton Moët Hennessy, the brand behind some of the most well-known names in fashion, wines, and spirits, is reshaping older neighborhoods across the globe into luxury plazas and shopping centers. Few companies allow one architect to build 12 buildings in 12 years like I have for Chanel, and that's why I wanted to record it with a book—a book still remains the best way to record a body of work. To be honest, who knows how long anything lasts—and especially retail architecture never lasts that long. Actors, artists, influencers and industry leaders gathered to experience the new boutique firsthand.

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One of the most prominent designers shaping buildings in the fashion world, Peter Marino has been Chanel’s go-to architect for 25 years, overall realizing more than 200 projects for the iconic brand. As well as launching his book The Architecture of Chanel through Phaidon in November, the architect is unveiling a new Chanel building in the Miami Design District during Art Basel. Discussing overall business, Galantic said Chanel’s business has been doing very well and is outperforming the major luxury players. The good news is our growth, which is well ahead of the market versus 2019, is being achieved through healthy fundamentals which build the brand for the long term. We’re creation-led and we’re hyperfocused on the quality of the client experience.

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Watches are trending above pre-pandemic levels and are growing, he added. “We’re building the brand long-term on direct-to-client model in all three divisions (fashion, fragrance and beauty, watch and fine jewelry). It allows us to offer omnichannel services that really increase the quality of the client experience,” he said.

How important is art to the new Chanel building in Miami?

To be growing faster than the other absolutely luxury brands while we’re the only ones not to offer open access e-commerce, means at the same time, we’re increasing our exclusivity advantage and raising the image of the brand,” he said. On the occasion of Art Basel yesterday, CHANEL inaugurated an incredible two-floor 7,600 square foot boutique in the heart of Miami’s Design District, located at 155 NE 41st Street. The new building showcases Chanel ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches.

Institute of Contemporary ArtArrow

The building’s white stucco facade balances out the bright sunlight along the main pedestrian plaza. Several large, irregularly placed, clear glass windows press inward at an angle to accentuate the mass and depth of the building. The entry has a beveled black steel frame that draws clients into the store. Inside, a low-lying gallery of gray wave stone floors and white hand-plastered walls is lined with the house’s new handbags, including the 11.12, interpreted in different ways each season, such as metallized gold or silver.

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The donation is also in line with Chanel’s larger sustainability commitments. Visually speaking, “it’s this counterpoint between very organic forms in the forest, and the human design of the architecture,” she explained. Starting Tuesday, the brand’s Es Devlin-designed installation, “Five Echoes” — which combines themes of sustainability with motifs of Gabrielle Chanel’s own life — will be open to the public through Dec. 21. Artworks specifically curated for the Miami space can be found throughout the boutique, a nod to Gabrielle Chanel’s influential legacy as a patron of the arts. They also have discovered through this shared database that they have elite customers they didn’t know about because their purchases were siloed in different data buckets. “When we see a 360 view of that client, we’re able to discover that she is more important that we thought,” he said, noting that they’re able to give her more access to  experiences and services with the brand.

Showcasing the House’s Ready-to-Wear, handbags, shoes, eyewear, Fine Jewelry, and Watches, the two-floor 7,600 square foot boutique is the ultimate CHANEL destination in Miami. “It’s a beautiful white cube; very, very elegant with very simple windows,” said Marino, who has designed over 200 stores for Chanel, including in Miami. “Trying to get a building built during coronavirus, it’s really heroic and hard and stressful” said Marino, who started the project at the beginning of COVID-19. “These times are not fun to build it.” Even if it wasn’t completely done — which fortunately it is — “you can’t miss this incredible December season,” he said. “It’s a beautiful white cube; very, very elegant with very simple windows,” said Marino, who has designed over 200 stores for Chanel, including in Miami. At the entrance, the clients are drawn inside by a beveled black steel frame.

chanel miami design district

“The important thing for us to recognize is that we’re not the only protagonists, we’re not the only lead actors on the stage. The co-authors of this work and the protagonists of this work are the thousands of plants,” Devlin said. “With the human architecture that surrounds them, it really draws our eye to recognize and pay attention to the trees. Each of these trees is labeled, so people could come away, having felt the benefit of standing amongst the trees and having learned their names, that would be wonderful. Devlin was able to address themes of nature in more contemporary ways as well.

For Marino, the architectural and interior design hold the same significance in building out the boutique as a celebration of Chanel for an American art capital. Chanel has seen in their direct to client models in all three divisions that when they have better control of the client relationship and have one inventory, they can offer more services so the client has a better experience. Inside the boutique’s elevator is a second commission by artist Chris Succo, who spray-painted black lacquer and oil on white linen in abstract squiggles which Marino called “super cool,” calling to mind a dash of Mademoiselle Chanel’s own hand. The store highlights a lot of young artists “which is a lot of fun,” he said.

Several large, irregularly placed, clear glass windows press inward at an angle to accentuate the mass and depth of the building, and provide an abstract tactility, revealing an interior that is a warm, light-filled oasis. Chanel gives me the freedom to create retail experiences that are art. It's been great to have been entrusted with the physical architectural personification of Chanel. Chanel is a client who is always looking to evolve the brand while maintaining the brand history. It's within this rich framework that we are bringing to each project an ever-changing architectural context.

An upholstered Cosmo lounge chair by Augusto Bozzi is in the first changing room underneath “TBT,” a drawing by Jan-Ole Schiemann. Chanel has commemorated the fragrance’s centennial with a new high jewelry collection, a limited-edition product range and a party in New York’s Rockefeller Center. A No.5 light show via drone technology over Miami’s Faena beach took place Wednesday night and is slated for Santa Monica, Calif., on Dec. 9. Last Tuesday,  the brand’s Es Devlin-designed installation, “Five Echoes” — which combines themes of sustainability with motifs of Gabrielle Chanel’s own life opened to the public through Dec. 21.

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